TRIGGER LAB
Pricing Services FAQ About Sample Report
v1.4

AI tools are already answering your customers.

Trigger Lab scans ChatGPT, Gemini, Perplexity, and Claude to show whether AI recommends your business, or which competitors it's recommending instead.

Get My Snapshot · $69 $49 AUD → LAUNCH PRICE · LIMITED TIME
SCANS THESE ENGINES
01 · The problem The list is being built without you

The problem

When someone asks AI for the best dentist near them, the best lawyer for their case, or where to eat tonight, AI gives them a short list of names. Yours might not be on it.

That list is being built right now, by AI tools customers already trust.
Trigger Lab shows you exactly where you stand.

02 · WHY NOW

The way customers find businesses is changing fast.

AI ANSWER ENGINES · 2024–2026

INDUSTRY DATA
SOURCES: GEO-BENCH · PUBLIC USAGE STATS
  1. USAGE
    0
    ChatGPT users every week

    Processing over 2 billion prompts. Many of them buying-intent questions about local services like yours.

  2. INTENT
    0.0
    Higher conversion rate

    AI-referred traffic converts at 15.9% vs 1.76% for traditional search. The customers AI sends are ready to buy.

  3. SHIFT
    0
    Predicted Google search decline by 2026

    AI answer engines are absorbing the queries that used to go to Google. Businesses that don't appear in AI answers are losing visibility in real-time.

03 · The Process

How a Snapshot works

ONE PAYMENT · ONE REPORT
4 STEPS · 48 HOURS
  1. STEP 01

    Pay for the Snapshot

    $49 AUD, one-off. No subscription, no login, no dashboard. →
  2. STEP 02

    Submit your business details

    One business, one location, one main service. A short form, nothing more. →
  3. STEP 03

    We scan ChatGPT, Gemini, Perplexity, and Claude

    Six buying-intent questions tested across four AI engines. 24 answers logged. →
  4. STEP 04

    You receive the PDF within 48 hours

    A forensic, page-by-page diagnostic. No calls. No meetings. No upsell. →
04 · What you get

Five scores. One verdict.

MEASURED ACROSS
4 AI ENGINES · 6 QUESTIONS · 24 ANSWERS
SCORE · 01

AI Visibility Score

0/100 overall score

A single number from 0 to 100 showing how often AI tools surface your business at all. The headline result.

SCORE · 02

Recommendation Score

0/24 recommendations

How often AI engines actively recommend you, not just mention you in passing. Recommendations drive the click.

SCORE · 03

Links To Your Website

0 links to you

Every URL the four engines cited across all answers. Whether any of them point to your own domain.

SCORE · 04

Competitors Shown Instead

0 named instead

Who AI is recommending in your place, ranked by frequency, with the engine each one appeared on.

SCORE · 05

Question Coverage

0/6 questions tested

A question-by-question heatmap showing which buying-intent prompts ignored you and which competitors filled the gap.

04A · WHAT YOU'RE UP AGAINST

The competitors AI is already sending your customers to.

NAMED + RANKED
EVERY BUSINESS, SOURCE, REVIEW SITE

When a customer asks AI for a business like yours, AI gives them a list. Specific names. Real businesses. Today. The report shows you exactly who's on that list, how often they appear, and which AI engines favour them.

These aren't hypothetical competitors. They're the ones actively absorbing the customers asking for your service. You can't fix what you can't see.

Knowing exactly who AI is recommending instead of you isn't competitor spying. It's competitive intelligence. The names, the frequencies, the engines that favour them, this is the data that informs every strategic decision about your content, your positioning, and your next move.

05 · REPORT STRUCTURE

What's in the report

8 SECTIONS
PAGE-BY-PAGE DIAGNOSTIC
  1. 01

    AI Visibility Score

    Single composite score showing how often AI tools mention you at all.

  2. 02

    Recommendation Score

    How often AI actively recommends you, not just mentions you.

  3. 03

    Visibility Heatmap

    Every customer question × every AI tool. Red, amber, or green at a glance.

  4. 04

    Competitor Visibility

    The exact businesses AI is recommending instead. Named, ranked, and counted.

  5. 05

    Citation Analysis

    Which sources AI is trusting to build its answers. Reddit, TripAdvisor, competitor sites, your site, or nothing.

  6. 06

    Links To Your Website

    How many citations point to you. Usually zero. Often surprising.

  7. 07

    Question Coverage

    Which buyer questions AI covers about your category. Identifies your biggest content gaps.

  8. 08

    Recommended Actions

    Prioritised fixes. What to do first, why, who, and how to measure.

06 · Sample output

A page from a real report.

NAMES REDACTED
8-PAGE PDF · A4 · CONFIDENTIAL
Client 
Location 
Industry 
DIAGNOSTIC AI VISIBILITY SNAPSHOT · v1.4

does not appear when customers ask AI tools about in .

We tested 6 questions across 4 AI tools. 24 total AI answers. In 15 of those answers, a competitor appeared instead.

AI Visibility Score
12/100
Urgent · bottom quartile
Competitor Appearances
15/24
across all 4 engines
Sources Cited To You
0/231
domains AI trusted
QUESTION
ChatGPT
Gemini
Perplexity
Claude
BEST OPERATORbest ________ in ______
competitor
competitor
competitor
competitor
SAFETY · TRUSTis _______ safe or reliable
no result
no result
competitor
no result
PRICINGcheapest _______ near me
competitor
no result
competitor
competitor
COMPARISON_______ comparison
competitor
competitor
competitor
competitor
Your snapshot will look like this, but with your name, your competitors, and the exact answers AI is giving right now.
07 · BUILT FOR
ONE LOCATION
ONE MAIN SERVICE

Built for dentists .

If customers describe what you do with 'best', 'nearest', or 'most trusted', your business belongs here.

Not on the list? If customers find you through local search, the diagnostic still applies.

08 · The Snapshot

One report. One business. One price.

DELIVERED IN 48H
NO CALLS · NO MEETINGS · NO FLUFF
AI VISIBILITY SNAPSHOT
$69 $49 AUD
LAUNCH PRICE · LIMITED TIME One paid diagnostic. One business.

For less than an hour of agency time, and a fraction of a strategy call, see exactly where you stand across the four AI tools customers are using right now.

  • Scans 4 AI engines
  • 6 buying-intent questions tested
  • PDF report delivered within 48 hours
  • No calls, no meetings, no fluff
TRUST BOUNDARY

No login required. No dashboard. No subscription. One paid diagnostic report for one business, one location, and one main service.

WHAT HAPPENS NEXT Pay → submit details → scan → PDF delivered to your inbox. That's the whole flow.
Get My Snapshot · $69 $49 AUD →
BEYOND THE SNAPSHOT

Ready to go deeper?

The Snapshot shows you where you stand. When you're ready to act on it, there are two ways forward, both start with a conversation.

ENQUIRY-BASED
CUSTOM-SCOPED PER BUSINESS
FULL DIAGNOSTIC

The complete picture

A deeper, custom-scoped diagnostic, built around your specific business and location.

  • 100 AI answers analysed 25 buying-intent questions tested across all four AI engines: ChatGPT, Gemini, Perplexity, and Claude.
  • Custom question set for your business Questions built specifically for your industry, your services, and your location, not a generic template.
  • Full competitor breakdown Which competitors AI favours, how often, on which engines, and what sources they rely on to win.
  • Prioritised action plan A clear, ranked list of what to fix first to start getting cited: your biggest gaps, ordered by impact.
Enquire about a full benchmark →
DONE FOR YOU

Implementation

The diagnostic shows the gaps. Implementation closes them, hands-on work, scoped to your business after a call.

  • Get cited, not just ranked Direct work on the content and signals AI engines use to decide who to recommend, so your business starts appearing in answers.
  • Fix the gaps the diagnostic found We work through the specific weaknesses your Benchmark surfaced, prioritised by impact, instead of guessing.
  • Built around your business Every engagement is scoped individually: your industry, your competitors, your starting point. No fixed package.
  • Tracked over time Re-scans show whether AI visibility is actually improving, so the work is measured against real results, not activity.
Enquire about implementation → Starts with a call to scope the work.

Not sure which fits? Book a call or message on WhatsApp, happy to talk it through.

09 · FAQ

Questions buyers ask before paying.

11 ITEMS
CLICK TO EXPAND
Q.01 What is AI Visibility? +
AI Visibility measures whether AI tools like ChatGPT, Gemini, Perplexity, and Claude recommend your business when customers ask buying-intent questions like “best dentist in Bondi” or “emergency plumber near me.”
Q.02 Which AI engines do you scan? +
ChatGPT, Google Gemini, Perplexity, and Claude. These are the four AI tools most used by consumers when researching local services.
Q.03 How is the report delivered? +
As a PDF within 48 hours of payment. No calls, no meetings.
Q.04 What if I'm not visible? +
The report tells you exactly which competitors are being recommended and why. Implementation support is available separately.
Q.05 Is this the same as SEO? +
No. SEO optimises for search engine rankings. AI Visibility optimises for AI answer engine recommendations. A separate and growing channel.
Q.06 Do I need this report for my business? +
If customers in your area might ask AI tools to recommend a business like yours (dentist, lawyer, plumber, restaurant, tour operator), then probably yes. AI search is growing fast and the recommendations are being made right now, with or without you in them. The Snapshot tells you exactly where you stand so you can make an informed decision about whether to act.
Q.07 What does the report actually show? +
A page-by-page breakdown of how AI engines respond to buying-intent questions about your industry and location. You'll see which engines recommend competitors, which ignore you, which sources AI is trusting, and how often your business is mentioned compared to others.
Q.08 What should I do with the report? +
Share it with whoever owns your marketing. Your team, your SEO agency, or your web developer. The report identifies the specific domains and content gaps causing AI tools to miss your business. Most fixes are content, schema, or PR-related and can be actioned without rebuilding your site.
Q.09 Will fixing the issues guarantee I appear in AI answers? +
No. AI engines change their ranking signals frequently, and visibility depends on factors outside any single fix. The report gives you a clear baseline and prioritised actions. But AI visibility is a moving target, not a guaranteed outcome.
Q.10 How is this different from a normal SEO audit? +
SEO audits focus on Google rankings, keyword density, and backlinks. This focuses on whether AI answer engines surface your business when customers ask buying-intent questions. The signals AI engines use are different. Structured data, citation patterns, entity recognition, and source authority matter more than keywords and traditional rankings.
Q.11 Do you offer ongoing monitoring? +
Yes, separately. Once you've actioned the Snapshot findings, monthly monitoring tracks whether your visibility is improving over time. Email reece@triggerlab.co to discuss.
10 · ABOUT

Why Trigger Lab exists.

FOUNDER NOTE
REECE · SYDNEY, AU

I'm Reece, founder of Trigger Lab. AI tools are changing how customers find local businesses, fast. Most owners don't know it's happening, and the ones who do don't know what to do about it.

Trigger Lab is the entry point. The Snapshot shows you where you stand against your competitors in AI search, and introduces you to Answer Engine Optimization (AEO), the shift that's quietly absorbing the customers you used to win on Google.

From there, the path is clear: a deeper Benchmark to track progress, a full Audit if you want the playbook, or Implementation if you want it done for you. Most businesses start with the Snapshot.

If you have questions before buying, ask. I read every email.